At Paradigm, we’re more than strategists — we’re real people who’ve faced the challenges of growing a business firsthand. We partner with entrepreneurs and businesses ready to break free from the usual and build something that truly works for them. By blending our hands-on experience with smart, aligned strategies across brand, systems, and finances, we create a clear path that supports sustainable growth—and the real lives behind the business.
Real Experience. Real Strategy.
the faces behind Paradigm
Aaron brings over a decade of experience spanning work with entrepreneurs in underserved communities abroad, large-scale health systems, and corporate consulting projects.
Kelly blends years of hands-on entrepreneurial experience—scaling multiple six-figure businesses and mentoring over 1,000 founders—into clear, strategic guidance across brand and business systems.
Together, they bring a rare balance of corporate precision and entrepreneurial insight—offering grounded, high-level support for founders ready to scale with structure, strategy, and staying power.
The Founders
Co-Founder
KELLY
Co-Founder
AARON
We’ve always believed in the power of combining vision and strategy. Together, we’ve crafted a business that blends Kelly's expertise in brand strategy and coaching with Aaron's corporate operations and finances, know-how.
Our journey is rooted in helping entrepreneurs create clarity, build systems, and scale with confidence—empowering them to reach their next level with purpose.
We started with a simple idea: combine our strengths to build something bigger—and help others do the same.
a passion project:
We are passionate about offering straightforward, scalable solutions tailored to the unique challenges of solo entrepreneurs and small teams—helping them build lasting, resilient businesses.
Empowering Small Businesses
We hold ourselves and our clients to the highest standards, driving measurable results through disciplined action.
Relentless Accountability
We deliver honest, practical strategies and solutions—no shortcuts, no fluff—just what truly moves the business forward.
Integrity in Execution
we love what
we do!
The Things That Matter The Most To Us-
our values
Kelly is a mom of one and an entrepreneur since 2013. Alongside running a successful energetics mentorship business, she specializes in brand storytelling, visual identity, and offer suite design—helping entrepreneurs build brands that attract, engage, and retain high-value clients.
Co-Founder
Kelly
Kalousek
Aaron is an awesome stepdad who brings over a decade of consulting and operations experience across corporate environments. He leads business strategy by streamlining operations, optimizing backend systems, and aligning financial foundations for sustainable, scalable growth.
Co-Founder
Aaron
Henderson
the ones that keep the creative wheels turning...
meet the team
Together, we committed to building both a business and a foundation for our family.
june 2025
After months of planning and refinement, we officially created Paradigm
march 2025
We combined strengths and started building something bigger.
Novemer
2024
We started collaborating behind the scenes in Kelly's business
september 2023
Made our first move from Fort Myers to Stuart, FL.
june 2023
We met & instantly felt a strong connectio\
May 2022
here's how we got here:
the backstory
- tess @saltybabeboutique
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"The gals at Wilde Creative go above and beyond!"
- Ashley @heydarlinpodcast
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"Honestly the best business purchase I've ever made!"
- joey @sandpresscoffeeco
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"You brought my vision to life, thank you so much!"
launching summer 2025
2025
faster growth with systems
50%
built + scaled multiple brands
100k
years combined in strategy, ops & Creative
20+
The numbers don't lie...
we know a thing or two about social media
We don’t just consult — we collaborate as your strategic partner to align your business strategy, implement scalable systems, and develop a brand that authentically represents your vision. Our goal is to build sustainable, high-performing businesses that are positioned for long-term success.
Ready to partner up?
Smart Systems, Soulful Growth
Built to Scale, Aligned to Soul
copyright @ 2025 paradigm | design by paradigm
