At Paradigm, we specialize in guiding entrepreneurs who are ready to break free from the conventional and create businesses that scale with ease. We help you align your brand, systems, and financial strategies so that every piece of your business works in harmony as you elevate to the next level.
Founded For The Visionaries and Trailblazers
Paradigm
Aaron and Kelly combine brand strategy, operations, and financial expertise to help businesses scale with purpose. Kelly guides clients in aligning their brand, systems, while Aaron optimizes and finances and operations for sustainable growth. Together, they empower entrepreneurs to build premium, scalable brands.
The Founders
Co-Founder; Creative Visionary & Brand Strategist
KELLY
Co-FOunder; Systems Architect & Strategic Operations Advisor
AARON
We’ve always believed in the power of combining vision and strategy. Together, we’ve crafted a business that blends Kelly's expertise in brand strategy and coaching with Aaron's corporate operations and finances, know-how.
Our journey is rooted in helping entrepreneurs create clarity, build systems, and scale with confidence—empowering them to reach their next level with purpose.
It all began with a shared vision and a desire to create something bigger.
A passion project:
Our focus is on building businesses that thrive long-term through efficient systems and clear financial strategy.
Sustainablity
We ensure every element of your business is in harmony with your vision, creating a solid foundation for growth.
Strategic Alignment
We guide entrepreneurs to unlock their full potential and confidently take the next steps in scaling their business.
Empowerment
we love what
we do!
The Things That Matter The Most To Us-
our values
Kelly blends magnetic storytelling, visual identity, and energetic brand calibration to help entrepreneurs create iconic, soul-aligned brands that command attention and connection.
Co-FOunder; Creative Visionary & Brand Strategist
Kelly
Kalousek
Aaron is the engine behind the business strategy—streamlining operations, optimizing backend systems, and aligning financial foundations so that scaling becomes sustainable and seamless.
Co-FOunder; Systems Architect & Strategic Operations Advisor
Aaron
Henderson
the ones that keep the creative wheels turning...
meet the team
We took a leap of faith and founded Paradigm together!
2025
We expanded into brand design & Maggie and Reagan joined the team!
January 2025
Aaron became a silent consultant for Kelly's mentorship business
September
2024
Aaron moved in from Fort Myers, FL to Stuart, FL
june 2023
We met & instantly felt like we've known each other for lifetimes
may 2022
We met on a silly dating app but 3 hours away from each other
april 2022
here's how we got here:
the backstory
- tess @saltybabeboutique
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"The gals at Wilde Creative go above and beyond!"
- Ashley @heydarlinpodcast
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"Honestly the best business purchase I've ever made!"
- joey @sandpresscoffeeco
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"You brought my vision to life, thank you so much!"
launching summer 2025
2025
iced lattes drank
700
built + scaled multiple brands before this studio
100k
years combined in strategy, ops & Creative
15+
The numbers don't lie...
we know a thing or two about social media
We don’t just consult — we co-create. If you're craving aligned strategy, systems that actually scale, and a brand that feels like you, we’re ready to go all in with you. Let’s build something that’s not only smart, but soulful.
Ready to partner up?
Smart Systems, Soulful Growth
Built to Scale, Aligned to Soul
copyright @ 2025 paradigm | design by paradigm
